Senior Living Insights

On-Demand Webinars: Senior Living Insights

Senior Living Insights

Companies and Advancement in TechnologiesLife EnrichmentStaff EfficiencyExecutive Edition

Recorded on: 02/07/2023

Join us to learn more about important senior living insights. You’re the experts on how your residents spend their days in your communities, what activities they prefer, and where they find engagement and meaning. But what do residents and families *think* they want before they move-in? In this webinar, experts from Roobrik Insight Solutions™ will share new, exclusive insights from more than 10,000 prospects and family members. Gathered through online assessments on over 1300+ community websites, the data reveals the expectations these buyers have before they connect and provides insight that can guide your pre-sale messaging and post-move-in activities mix. Join us as we share these insights and paint a picture of this critical audience.

Participants who join this webinar will be able to:

  • Understand what activities rise to the top as senior living buyers conduct their research.
  • Learn how resident engagement expectations differ for those with more acute care needs.
  • Outline how prospective residents imagine their new lifestyle versus the viewpoints of adult children or other care partners.

Nate O’Keefe
CEO and Founder

Nate O’Keefe is the founder and CEO of Roobrik. Roobrik is a technology company founded in 2013 to give more and better days to families, and to help the organizations that care for them grow. The patent-pending Roobrik Insight SolutionsTM platform provides unbiased support to older adults and families navigating age-related care and lifestyle decisions, and enables them to connect with aging service providers when they are ready. Roobrik currently serves more than 1,300 senior living communities, and more than 10,000 consumers each month. Prior to Roobrik, Nate was a product manager for Epocrates and AthenaHealth, where he developed clinical decision support tools for physicians and other healthcare providers. He joined Epocrates when they acquired his previous start-up, Modality, in 2010.