Leveraging the Power of Art to Change Perspectives about Aging
Leveraging the Power of Art to Change Perspectives about Aging
Recorded on: 04/26/2022
Art and creativity are essential components to enriching lives at any age. Art in its many forms even has the power to change minds. This webinar will examine how art, when combined with the strategy of activism, can tackle ageism in beautiful and powerful ways. This session explores how professionals in our field can raise awareness of, and address, ageism using a centuries-old practice of “artistic activism.” Artistic activism has had significant historical impact on social change, particularly with regard to many well-known movements, such as civil rights, women’s rights, and workers’ rights. Presenters will discuss creative and artistic projects that senior living communities (and others) have implemented in an effort to change minds, bridge divides, and bring people together to eradicate prejudices around age. In addition, participants will walk away with concrete ideas for how they can address ageism through artistic activism in their own communities.
Participants who join this webinar will be able to:
- Learn about the latest research on ageism and how it affects healthcare and the economy
- Outline historic and contemporary examples of artistic activism and the evidence behind its effectiveness in creating social change and how social media and other digital marketing and communications strategies and techniques work to bolster awareness of issues and reframe narratives
- Identify ideas that senior living professionals can draw from to create their own “actions” to combat ageism via the power of artistic activism in their own communities and beyond
Meg LaPorte
Co-founder
Art Against Ageism
For more than 20 years, Meg has written about and reported on all things senior living, as managing editor of Provider magazine and as a freelance writer for multiple trade publications and blogs. Since obtaining her master’s degree in Management of Aging Services from the University of Maryland, Baltimore County, she has devoted her time to harnessing the power of storytelling to produce potent and compelling communications and marketing campaigns. With a passion for creative and entrepreneurial approaches to changing perspectives about aging, Meg recently co-founded Art Against Ageism, an alliance of creatives, artists, and advocates committed to identifying, amplifying, and creating artistic endeavors that confront and address damaging stereotypes about age and aging.
Jordan Evans
Co-founder
Art Against Ageism
A 2019 graduate of the Erickson School of Aging Studies at the University of Maryland, Baltimore County, Jordan Evans is a passionate anti-ageism advocate. He seeks to change perceptions and stereotypes around older adults. Jordan’s work focuses on bridging gaps in the senior living space by bringing together younger and older generations in conversation as a workforce development solution for senior living. His passion for advocating for older adults, along with his desire to tackle ageism that affects all ages led him to cofound Art Against Ageism.
